Social Media Strategy + Community Management
Overview
As one of Smithfield’s most popular ‘core’ brands, Farmland Foods needed to reposition their identity and voice across organic social media in order to truly reach and engage with its target audience: Midwestern moms (25-54 y/o)
All while dialing-up authenticity, RTBs and category uniqueness!
Question to Answer
How can we work to build organically engaged audiences when Facebook and Instagram have polar audience demographics and content affinities?
My Role
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Developed, curated, and optimized organic and paid social content strategies including:
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Monthly content calendars
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Hashtag strategies
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Scheduling, publishing and optimization across Facebook, Instagram, Twitter, Pinterest, and LinkedIn
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Competitor reports and audits
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Identification of success metrics and innovative approaches
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Ongoing secondary research and audience analysis using:
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IRI sales data, Google Analytics, Sprout Social, social listening tools: RivalIQ, Cision, Hashtagify, RiteTag, Moz, Buzzsumo, etc.
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- Collected primary research by JOINING Facebook groups, subreddits, and forums
My Process
How can we work to build organically engaged audiences when Facebook and Instagram have polar audience demographics and content affinities?